International Business Management

The Bachelor’s program equips you to work for international companies based both in Germany and in other countries. In addition to the basic principles of business and economics, it has a focus on intercultural management and digital transformation. You will gain in-depth knowledge of how economic, political, or legal developments influence entrepreneurial decisions and learn to create business concepts and strategies with respect to these influences. Contents include:

Business Administration, Economics and Law

• International Business, Bookkeeping and Cost Accounting
• Financing and Investment Appraisal
• Financial Accounting
• Microeconomics and Macroeconomics
• Contract Law and International Law
• Mathematics and Statistics

Managing International Business

• Modern Human Resource Management
• Digital Transformation
• Current Affairs in Global Business
• International Business Ethics and Sustainability
• Management Game/Entrepreneurial Knowledge and Business Plan
• Marketing, Social Media Marketing and E-Commerce

Skills, Practical Experience, and Intercultural Competence

• Business Negotiation and Intercultural Competence
• Academic Writing, Self and Time Management
• Rhetorical Skills: Discussion and Communication Leadership
• Networking, Political Skills, and Personal Branding
• English or German: Theory and Practice and Mandarin for Beginners
• Case Study and Internship

Selecting two specialist majors as part of your degree is the perfect way to start your career. To gain international experience, you will complete each of your majors during Study Abroad semesters in New York, Kuala Lumpur, Sydney, or London.

• International Management (Kuala Lumpur): This major focuses on behavioral science in organizations, on e-business management and on managing finances.
• Finance and Controlling (London): This major introduces you to the principles of finance and, beyond other interesting topics, you will learn about financial decision making for managers.
• International Marketing Management (New York): This major concentrates on strategic and applied marketing management. You will also learn to implement and analyze marketing strategies with an international focus.
• International Finance and Accounting (New York): This major focuses on strategic, international accounting. You will also study global financial streams and the international finance sector.
• International Human Resource Management (New York): From employer branding and recruitment to HR development – this major takes an intensive look at various areas and tasks within human resource management, with a particular focus on international companies.
• International Organizational Psychology and Consulting (Sydney): This major examines the field of occupational psychology and will teach you about various concepts and methods within consulting and coaching.

The Bachelor’s study program in International Business Management (B.A.) not only provides you with theoretical specialist knowledge but is also based on practical experience. Therefore, you will be continuously introduced to everyday professional practice and will be able to gain initial experience, for example through project work in the Social Entrepreneurship and Digital Innovation modules. Case studies in the Strategic Financial Management and Financial Risk Management modules also allow you to put your know-how to practical use. Lecture-accompanying guest lectures and excursions round off the practical relevance of your studies..