Master - Full time

Tourism & Event
Management (M.A.)
in Hamburg


According to the Federal Association of the German Tourism Industry (BTW), tourism accounts for one in 15 jobs in Germany. Around the world, as many as one in ten jobs are directly or indirectly based in the tourism and events sector.

As a graduate of the English-language Master’s program in International Tourism & Event Management (M.A.) in Hamburg, you’ll therefore enjoy excellent job prospects and development opportunities in companies both at home and abroad. This is the ideal foundation for a career in the booming global tourism and events sector and for adopting strategic roles that go beyond day-to-day business operations.

The masterplan
IN International Tourism & Event management

The Master’s program provides specific expertise in tourism and event management as well as an understanding of the general principles of business administration with an international outlook.

In the first and second semester, you will learn about interdisciplinary aspects of international tourism and event management, international business management, and advanced management. You will spend the third semester abroad before returning to complete the degree in the fourth semester, most of which is dedicated to the Master’s thesis. All program content is taught in English.

Management Skills

  • International Economics & Management
  • International Marketing & Sales
  • Leadership & Strategy
  • Behavioural Decision Making
  • Finance Management
  • HR Management in Global Enterprises
  • Cross-Cultural Communication
  • Digital Innovations
  • Sustainability Management/CSR in a Global Context

International Tourism and Event Management

  • Tourism Trends & Issues
  • International Tourism Management
  • International Event Management
  • Crisis, Safety & Security Management
  • Big Data & Online Marketing
  • Experience Marketing & Design
  • Consumer Behaviour in Tourism & Events

Scientific Research Methods and Thesis

  • Research Methods
  • Research Colloquium
  • Master‘s Thesis

Centrally located in the MediaPark, our Cologne campus offers a cosmopolitan atmosphere where you’ll study alongside a large contingent of international students. You’ll also benefit from the extensive network of contacts that our professors and lecturers maintain within the regional and international tourism and events sector. This allows you to enjoy direct links with industry – through excursions and frequent guest lectures, for example – and to gain valuable insights into the day-to-day work of tourism and events companies.


To be admitted to the International Tourism & Event Management (M.A.) program at Hochschule Fresenius, you need to fulfil the following admission requirements:

Simply apply online for the International Tourism & Event Management (M.A.) study program at your desired location. After receiving your online application, our admissions team will get in touch with you. Would you like to learn more about the application process? Find more information on our application process page.

Ready for the demands
of today and tomorrow

The Master’s degree prepares graduates for direct entry into strategic positions at tourism and events companies. This varied and dynamic industry offers a wide range of potential careers and development opportunities both at home and abroad, including in the following sectors:

Studentin in der Straßenbahn.
  • Travel Sales and Organization
  • Accommodation
  • Transport
  • Tourist Attractions and Destinations
  • Event Organization
  • Travel Management
  • Festivals
  • Trade Fairs
  • Communication
Junge Studentin steht am Ufer eines Flusses. Im Hintergrund eine Skyline.

During your studies at Hochschule Fresenius, you’ll always take a practically oriented approach to new topics and questions, as well as attending frequent excursions and guest lectures to gain a direct insight into everyday working life in the tourism and events sector.

You’ll also spend the third semester of your Master’s program in International Tourism & Event Management (M.A.) abroad in a non-German-speaking country, where you’ll complete an internship in order to familiarize yourself with your chosen professional fields and to gain vocational experience by participating in specific work processes.

Corporate Partners

Questions? –
We have the answers

You have detailed questions about study program-specific content, would you like to find out about the different options for choosing your focus or the financing options? Our study advice team will be happy to arrange a personal consultation to discuss your questions in detail. Get to know us, we look forward to seeing you!

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