Luxury Management Master’s program
The luxury and fashion sector is booming. Whether it’s apparel, accessories, luxury cars, beauty, watches, jewelry, luxury hotels or wine and spirits, there is an increasing global demand for exclusivity, rarity and high quality. A new generation is at the forefront of social and cultural change, with strong desire for lives experiences and a search for meaning, so luxury brands must focus on creativity and innovation to enhance their relevance to consumers.
The goal of this master’s program is to equip you with skills based on both academic fundamentals and practical experience, provide you with a broad view of the luxury sector, and thus give you the know-how that will make you the managers of tomorrow.
Luxury Management (M.Sc.) in partnership with The Maison Louis Vuitton
Louis Vuitton’s legendary history, unique savoir-faire and timeless Spirit of Travel will offer you – through workshops, case-study days and visits of their flagship stores – the opportunity to gain first-hand practical experience, especially in the fields of ultimate craftmanship and avant-garde fashion trends.
Luxury Management (M.Sc.) in partnership with The Estée Lauder Companies
As a global leader in the prestige beauty industry, The Estée Lauder Companies represents more than 25 luxury beauty and skincare brands, including Estée Lauder, Clinique, MAC, La Mer and Jo Malone London. This iconic brand portfolio is at the forefront of innovation and beauty trends. Through our partnership, you will engage amongst others with their managers by taking part at masterclasses.
Luxury Management (M.Sc.) in partnership with Sephora
As part of the LVMH Group, SEPHORA has revolutionized the beauty industry with its distinctive retail model and its selection of high-quality trendy products. With over 2,600 locations worldwide, SEPHORA is renowned for its customer-centric approach and its cutting-edge beauty experiences. Through our collaboration with SEPHORA, you will get to know personally their managers working at the Dusseldorf head-office and you will experience an “after-closing walk” at of one of their flagship stores.
Luxury Management (M.Sc.) in partnership with SWAROVSKI
Swarovski, synonym of exceptional craftsmanship and innovative design, was established in 1895 and has become a global leader in the creation of precision-cut crystals and high-end fashionable jewelry. Through our partnership with SWAROVSKI, you will learn through store visits about demanding customer requirements in Retail and about the complexity to re-position a brand.
Luxury Management (M.Sc.) in partnership with Breidenbacher Hof
Located in the heart of Dusseldorf, Breidenbacher Hof is one of Germany’s most prestigious five-star hotels, known for its rich heritage, exquisite service and unrivaled luxury. As a student in the M.Sc. Luxury Management, you will have the opportunity to explore behind-the-scenes operations at this iconic luxury hotel, understanding the intricacies of service excellence and personalized guest engagement.
Luxury Management (M.Sc.) in partnership with the Maison RIMOWA
RIMOWA, the first German Maison of the LVMH Group, unites luxury with functionality, creating iconic suitcases and accessories that meet the highest expectations. As a student in the M.Sc. Luxury Management, you will be able to participate in networking events, hands-on projects and masterclasses.
5 reasons to study at Fresenius University of Applied Sciences
We care about you! You’ll have plenty of support, even beyond academic issues.
You’ll gain exactly the skills you’ll need to start your career.
With campuses all over Germany, you’ll find your perfect study program and your perfect location.
Joining our diverse and team-oriented community will help you to broaden your horizons.
You’ll benefit from a broad extracurricular portfolio to enhance your personal and professional profiles.
Career prospects with your study program
The international, practice-oriented master’s program in Luxury Management (M.Sc.) provides you with specialized management skills in the demanding luxury and fashion industry and combines them with comprehensive knowledge of marketing, sales, and strategies for luxury brands and products. Through a unique approach in the German higher education management market, we offer through our six partnerships with leading Maisons or companies (Louis Vuitton, The Estée Lauder Companies, Sephora, Swarowski, Breidenbacher Hof and Rimowa) a combination of comprehensive classroom learning and hands-on practical experience, e.g. workshops, masterclasses, case-study days, store visits with ourpartners as wells as working experience. These immersive experiences in the luxury and fashion industry increase our students’ employability once graduated from this program.
During the master’s program in Luxury Management (M.Sc.), you will acquire a broad portfolio of marketing tools and learn to apply them to create a coherent, tailored marketing mix for luxury brands, goods, and services. You will gain an understanding of how to influence the product and service development process from both a financial and strategic perspective. You will also learn how to define the diverse nature of the luxury sector and specialize within a particular product category by applying general knowledge to the relevant, and unique, luxury context.
By the time you graduate, you will have the know-how to launch a successful career with companies in all luxury sectors or other organizations and institutions. The program prepares you for many roles, including:
- Client advisor
- Assistant Store Manager
- Retail Operations Manager
- E-Commerce Manager
- Brand / Product Manager
- Key Account Manager / Area Manager
- Social media Manager
- Advocacy & Influencer Manager
- PR & Communication Manager
- Merchandising Manager
- Business Analyst
Master’s graduates also have the option of pursuing a doctorate.
Prof. Dr. Marc Paternot, Program Director of our study program in Luxury Management M.Sc, holds a Ph.D. in Luxury Management from the University of Mainz, Germany, and an MBA with a specialization in Luxury Management from HEC Paris, France. With over 15 years of experience in sales and marketing, Prof. Dr. Marc Paternot has successfully navigated diverse markets across Europe, contributing to leading FMCG companies such as Mondelez and SC Johnson, as well as in the luxury sector with Dior, part of the LVMH group. In addition, he has lectured in full-time and guest courses at different institutions, including New York University (NYU), University of Applied Sciences Fresenius in Cologne, NEOMA Business School in Reims, ESCP Berlin, International School of Management (ISM) in Dortmund, SKEMA Business School in Paris, and Hochschule Düsseldorf (HSD). As a recognized expert in the field of Luxury Management, Dr. Paternot has contributed to numerous publications in reputable peer-reviewed journals.
By taking part at this study week in Paris in your second semester, you will experience where luxury comes from. You will benefit from common lectures with Luxury Management students from a French business school, learn from luxury executives’ professional experience, discuss the latest luxury trends with bank analysts, discover the city by taking part at luxury fashion store-checks, experience exquisite luxury hotels, enjoy high-end dining places and much more.
The study trip to Munich in your second semester will enable you to experience luxury in one of the most luxurious city in Germany. You will take part at recruiting activities at our partners’ head offices (The Maison Louis Vuitton, The Estée Lauder Companies).
Luxury Management (m.Sc.) in the media
Recognized by top-tier media, our M.Sc. Luxury Management is Germany’s most talked-about and forward-thinking Luxury Management program.
Featured in VOGUE magazine (July 2025)
Interview with Prof. Dr. Paternot on why global luxury brands choose Germany as a production hub.
Featured in WDR TV program (October 2024) “Ausgerechnet Parfum“
Prof. Dr. Paternot discussed with journalist Daniel Aßmann on why Generations Zand Alpha force luxury fragrances’ brands to adapt to their specific expectations.
Featured in CAPITAL magazine (October 2023)
Prof. Dr. Paternot on Germany’s luxury potential and this new reference Master program in the academic discipline “Luxury Management”.
Keyfacts
Your study program in detail
By completing the Luxury Management (M.Sc.) program, you will have acquired robust management and luxury fashion skills to thrive in this industry. You will also have options throughout your study program to individualize your studies and develop your personal profile: Take part in business excursions to Paris and Munich, choose elective courses, complete an internship or choose to spend a semester abroad. The fourth semester is dedicated to the writing of your master thesis as well as participating at 2 online courses. Therefore, for your last 2 semesters, you can decide where you want to live.
Do you want to know what makes this study program so special? Click here and download a sample lecture given by our program director Prof. Dr. Marc Paternot.
While studying for your master’s degree in Luxury Management (M.Sc.), you will delve deeper each semester into the luxury industry, luxury brands, and luxury products, acquiring ever-increasing know-how. A variety of important topics await you, such as:
- Luxury Business Mix
- Strategic and Financial Management in Luxury
- Customer Experience in Luxury Management
- Distribution & Communication in Luxury
- Origins of Luxury in History, Art and Culture
- Digital & Sustainable Transformation in Luxury
The master’s program in Luxury Management (M.Sc.) enables you to customize your third semester in order to follow your interests and develop your professional profile. Out of three options you can decide if you want to complete a six month internship at a luxury or fashion house/brand/company, study abroad at a partner university with a program in luxury and fashion management in Italy, France or UK, or attend the semester in Cologne where you will choose an elective module on one of the following topics:
- International Relations
- Corporate Finance
- Sustainability Management & CSR in a Global Context
- Entrepreneurship
- Consumer Behavior & Psychology
Practice-oriented learning is a top priority at Fresenius University of Applied Sciences. On the master’s program in Luxury Management (M.Sc.), you can expect application-oriented teaching from experts who share their wealth of experience. You will work on projects and case studies. In the second semester, you can also participate in business excursions to Europe’s centers of luxury, such as Paris and Munich. In the third semester, you have the opportunity to complete an internship in the luxury sector.
Interactive learning, excursions, guest lectures, workshops and recruitment activities with our partners are also common practice at Fresenius University of Applied Sciences.
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Admission requirements
To be admitted to the master’s study program in Luxury Management (M.Sc.) at Fresenius University of Applied Sciences, you need to fulfil the following requirements:
You must have completed a bachelor’s study program with at least 180 credit points.
In your bachelor’s degree, you must have gained 30 credit points in the fields of business or management.
If you have gained fewer than 30 ECTS in business or management, you may be eligible to take an online entrance test.
For more information, please contact our Study Advice Service.
Your English language skills must be equivalent to Level B2 of the European Framework of Reference for Languages.
