BIG NEWS! New master’s study programs available for winter semester 2023 – request your free info brochure now!

Strategic Marketing & Brand Management
Master | Full Time

Strategic Marketing & Brand Management Master’s program

Marketing and brand managers make entire brands unique, ensuring they have a sustainable, competitive advantage. They develop brand positioning strategies, design and deliver holistic communication strategies, and manage their implementation and realization. If you have a business-related Bachelor’s degree and want to become one of these sought-after experts, the Master’s program in Strategic Marketing & Brand Management (M.Sc.) will give you the expertise you need.


Career prospects with your study program

This internationally oriented Master’s program combines strategic marketing, brand management, and consumer research know-how. It provides you with the expertise required to achieve a successful career in marketing and brand management roles at leading corporations. You will acquire in-depth knowledge of strategic marketing and brand management, learn how to apply them, and learn how to identify in-market challenges and opportunities. Find out more here about your career prospects after graduation.

Your study program in detail

On the Master’s program in Strategic Marketing & Brand Management (M.Sc.), you will gain in-depth knowledge of various fields of marketing and brand management, based on methods of achieving rigorous consumer understanding. You can also expand your language skills with a German language course and will have the opportunity to develop your professional profile with an elective module, internship, or semester abroad. Find out more here about what you can expect during your studies.

Course schedule

Download the course schedule and check out which modules are waiting for you. 


Request your info brochure

Get the most important information about your study program at a glance.

Your way to the Master’s study program

To be admitted to the Master’s study program in Strategic Marketing & Brand Management (M.Sc.) at Hochschule Fresenius, you need to fulfil the following requirements:

You haven’t completed your Bachelor’s degree yet? At Hochschule Fresenius, you can start your Master’s program and finish your Bachelor’s program at the same time, provided you have attained at least 80 percent of the credit points by the time of enrollment. In addition, Bachelor’s students at Hochschule Fresenius will only pay the monthly Master’s tuition fees when starting the Master’s program.

Any questions? Contact our Study Advice Service