Your Digital Management Master’s study program

Demand is high in all industry sectors for well-trained specialists who can take on an essential management role. The Master’s program in Digital Management (M.A.) will provide you with the knowledge and skills you need to become one of them: You will learn both traditional management approaches and digital management methods, get the tools to identify the challenges and opportunities of digital transformation, and develop and implement relevant solutions.

Keyfacts

Career prospects with your study program

As a graduate of the Master’s study program in Digital Management (M.A.), you will have the best prerequisites for driving change processes in organizations and companies of all sizes and in all sectors due to the interdisciplinary education and the diverse course contents. This way, numerous exciting career prospects are open to you!

After you successfully graduate from the Master’s study program in Digital Management (M.A.), your job prospects include management positions in the following areas:

Management board and management assistance
Investment management
Business development
Strategic management
Change management
Media and communication management
Marketing
Consulting
Start-ups

Your study program in detail

In the consecutive and application-oriented Master’s study program Digital Management (M.A.) at Hochschule Fresenius, you will learn how to design, implement, and manage digital content and processes in the fields of marketing and management. Find out more about what to expect from the studies here!

Your studies begin with topics from areas of general management and digital management. In the second and third semester, you will complete modules relating to your chosen majors along with three case studies. Overall, you can expect the following content:

Management Skills

International Management
Leadership and Strategy
Finance Management
Enterpreneurial Finance
Organisation Management
Case Studies

Digital Management

Digital Enterpreneurship
Digital Economy
Digital Innovation
Digital Media
Digital Innovation

Scientific Research Methods and Thesis

Business
Master‘s Thesis

In the Master’s study program Digital Management (M.A.), you can also follow your personal interests and improve your career profile. In the second and third semester, you will pick elective modules from this extensive list:

Sustainable management
International digital law
Consulting & marketing
Social media management I & II
Sociology & communication
Electronic commerce
Technical applications & data management

Practical and application-oriented training is a top priority at Hochschule Fresenius. Not only do our lecturers come from practical experience, we also maintain a large and diverse network of cooperation partners from industry and exchange information with company representatives. Starting in the first semester, we provide you with regular insights into current corporate practice, for example through guest lectures and workshops with business representatives.

Course schedule

Download the course schedule and check out which modules are waiting for you.

Course schedule download

Your way to Hochschule Fresenius

To be admitted to the Master’ study program in Digital Management (M.A.) at Hochschule Fresenius, you need to fulfil the following admission requirements:

You must have completed a Bachelor’s study program with at least 180 credit points (or equivalent).

At least 45 credit points must have been acquired in the field of economics or media and communication studies. If you do not meet these requirements, you may be able to acquire them by joining our Pre-Master program.

Your English language skills must be equivalent to Level B2 of the European Framework of Reference for Languages.

You haven’t completed your Bachelor’s degree yet? At Hochschule Fresenius, you can start your Master’s program and finish your Bachelor’s program at the same time, provided you have attained at least 80 percent of the credit points by the time of enrolment. In addition, Bachelor’s students at Hochschule Fresenius will only pay the monthly Master’s tuition fees when starting the Master’s program.

Application process