International Business Management

As a graduate of the Bachelor’s program in International Business Management (B.A.) you have a wide range of job prospects with global companies, both at home and abroad. Potential industries and roles include:

• Management consulting
• Business development
• Accounting
• Financial auditing
• Project management
• HR management
• Marketing
• Market research

After graduating in the Bachelor’s program in International Business Management (B.A.), you can also continue your studies with a Master’s program. At Hochschule Fresenius, you can choose between many Master’s study programs. Find out more about your options here.

The Bachelor’s program equips you to work for international companies based both in Germany and in other countries. In addition to the basic principles of business and economics, it has a focus on intercultural management and digital transformation. You will gain in-depth knowledge of how economic, political, or legal developments influence entrepreneurial decisions and learn to create business concepts and strategies with respect to these influences. Contents include:

Business Administration, Economics

• International Business, Bookkeeping and Cost Accounting
• Financing and Investment Appraisal
• Financial Accounting
• Microeconomics and Macroeconomics
• Market Research and Empirical Research Methods
• Mathematics and Statistics

Managing International Business

• Diversity, Equity and Inclusion in Human Resource Management
• Digital Transformation
• Data Science and Data Analytics
• International Business Ethics and Sustainability
• Management Game / Entrepreneurship and Innovation Management
• Marketing, Social Media Marketing and E-Commerce

Skills, Practical Experience and Intercultural Competence

• Business Communication and Intercultural Competence
• Academic Writing, Self and Time Management
• Strategic Networking and Personal Branding
• Business English or German: Theory and Practise
• Case Study and Internship
• Project Management and Practical Projects

Your also have a wide selection of elective modules e.g. Business Law, Artificial Intelligence and Business Consulting or you can broaden your foreign language skills in Mandarin during your study abroad semester in Shanghai.

Selecting two majors as part of your degree is the perfect way to start your career. You can complete these majors in Germany at Hochschule Fresenius University of Applied Sciences. You can also gain international experience by completing them during your study abroad semesters in New York, Shanghai, Kuala Lumpur, Sydney, Barcelona, Dublin or London. You can gain international experience in up to three countries. The semesters abroad are already included in the tuition fee.*

In cooperation with our partner universities and colleges, we offer you a wide range of possible options. These are some of them:

Pace University, New York/USA, summer and winter semester

• International Management
• ·International Market, Consumer and Media Psychology

Berkeley College, New York/USA, summer and winter semester

• International Finance and Accounting
• International Marketing Management
• International HR Management

Adelphy University**, New York/USA, winter semester

• International Marketing Management

Shanghai University, Shanghai/China, summer and winter semester

• International Management
• International Market, Consumer and Media Psychology

Asia Pacific University, Kuala Lumpur/Malaysia, summer and winter semester

• International Management

University of Technology, Sydney/Australia, summer and winter semester

• International Organizational Psychology

London Metropolitan University*, London/United Kingdom, winter semester

• International Finance and Accounting

Universitat Autònoma de Barcelona/Spain, Casa Convalescència, winter semester

• Human Resource Management
• International Management

Griffith College, Dublin/Ireland, summer and winter semester

• Digital and Social Media Management

Additionally, you have the opportunity to spend time abroad with the Freemover and Erasmus+ programs.

* A one-time payment of EUR 3,000 is due if students choose to study in London.

** Maximum number of ten students. Selection of students is based on grades and credit points. On Campus accommodation mandatory.

The Bachelor’s study program in International Business Management (B.A.) not only provides you with theoretical specialist knowledge but is also based on practical experience. Therefore, you will be continuously introduced to everyday professional practice and will be able to gain initial experience, for example through project work in the Social Entrepreneurship and Digital Innovation modules. Case studies in the International Business and Strategic Management, Marketing or Accounting modules also allow you to put your know-how to practical use. You can also opt for a short-term internship as an elective module or a long-term internship and extend your studies for one semester. Lecture-accompanying guest lectures and excursions round off the practical relevance of your studies..